I discovered a gift for copywriting as a global ad agency intern. Here, I developed an ability to bridge the gap between creative and strategic thinking.
25 years later, with an established career leading content teams in award-winning agencies, I fell out of love with the machine. I learnt that big teams have their place, but many businesses get more out of a one-on-one relationship. And let’s face it, not everyone has a big agency budget.
So in 2017, I went freelance to bring a wealth of experience, a bucket load of creativity, and a grounded sense of affordability to passionate businesses who want better results from their content.
My job is to help you influence the character of your brand through words.
You have a great story to tell. But often, the reason why people should care gets lost in translation.
This is where an experienced copywriter can bridge the gap between passion, values, motivations — and what your audience needs to hear.
I’m Phil, a digital copywriter, content strategist and creative thinker. Hire me to tell your story in a way that people will love.
Most website owners believe audiences land on a site looking for a reason to buy. In reality, they look for a reason to leave.
Web copy is my super skill. The thrill of overcoming web content roadblocks comes from endless hours in user experience (UX) labs seeing what works and doesn’t.
Most website owners believe audiences land on a site looking for a reason to buy. In reality, they look for a reason to leave.
Web audiences are typically tetchy and impatient. Yours isn't the first website they’ll find, and it won't be the last one they visit.
So, let's avoid cliches such as uncompromising excellence, exceeding expectations, your business our passion, and commitment to value. These terms muddy the message.
Instead, let’s truly understand why what you do matters. Let’s write clearly, and with purpose. And let’s show your audience you get them.
This is the secret to web copy that works.
+44 (0) 7702 102030