Process
Life’s easier when you hire a copywriter
Achieve focus
You know who you are and what you do. But are you clear on why it matters? If not, I'll help you define the why so we ensure your business appears unique, trustworthy, and valuable.
Objective feedback
Nobody knows your business better than you, but sometimes objective opinions from an experienced copywriter can free you from the things holding you back. Remember, your brand isn't what you say it is — it's what your audience says it is. A digital copywriter offers an expert sounding board to help you view things from an audience's perspective.
Get an approach that works
An experienced freelance copywriter takes advantage of things that work today. And best practice makes for more effective copy.
Many businesses still focus on connecting with human emotions. But what worked in the 1950s is less effective 70 years later.
Today, effective marketing recognises the importance of relating to who people are rather than how they feel. A copywriter can guide your story, help audiences feel part of the family, and ensure they are likelier to champion your brand.
FAQ
What’s your copywriting experience?
25 years as a professional copywriter, including 10 years leading the content team in an award-winning agency. Copywriting is my full-time job. It's not a side hustle, so you get the total commitment.
Will you write a test piece?
Unfortunately, test pieces are not practical for either of us. Writing is quick, but the magic happens in the prep. You want the best words; I'd like to do the best job. But I can't provide free brainstorming, collaboration, research, and support for brand clarity work on a test piece. Sorry.
Do you need a detailed brief?
A brief is helpful to scope the project so I can provide an accurate quote. Most briefs are light on detail, so we'll also need the brand clarity docs to create an amazingly successful project once the work starts.
Completing the docs takes less than an hour if you have a bullet-proof marketing plan. If you don't, I'll help you plug the gaps.How long does copywriting take to complete?
It depends on the size of the project. But I aim to deliver content for a small website in 14 days max. Blog articles take 2-3 days, depending on the required research.
Phone Number
+44 (0) 7702 102030